ARTICLES

Managing Expectations

There is nothing worse when we buy a product or service to find out that we aren’t going to get what we expect. It makes us at the very...

Lessons from across the pond by Steve Fretzin

In this session Steve highlighted top tips from the US legal marketing including what BD works for US lawyers. In US terminology, Steve...

Post pandemic changes in consumer behaviour - have you adjusted your marketing strategy?

This week I want to share some thoughts and insights picked up from the research I’ve been investigating and sharing with the LFMC...

Research and Insights give firms a competitive advantage

Last week I put the finishing touches to the latest LFMC Marketing Research & Insights for members, a document which contains a brief...

Research. Research. Research.

I want to bang my drum a little. And yes, you guessed it, I want to talk about research! Research is vital to the success of any...

Lawyers slash marketing budgets and headcount in 2021 Outsourcing and digital marketing embraced

New research amongst law firms and accountants with more than 15,000 employees reveals that marketing and business development budgets...

A Collaboration between the Law Firm Marketing Club and Surrey Law Society

A Collaboration between the Law Firm Marketing Club and Surrey Law Society Members of the Surrey Law Society now benefit from a...

What’s involved with B Corp and how it might turbo charge your business

The B Corp Movement A global cultural shift is in play which is designed to harness the power of business to help address society’s...

Spending money on legal adverts and not tracking leads when they come in

This scenario could also easily relate to paid Social media adverts, sponsorships or any activity you are working hard to spend money on...