Editor in Chief
Sarah Walker-Smith: "The Model CEO for a Law Firm"
In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm.
In the podcast, Sarah discusses a range of things including:
- Leadership & what we can learn from role models (those getting it right and getting it wrong);
- The legal sector and 'challenging the norm';
- Legal as part of the wider business market;
- The importance of teamwork between lawyers and non-lawyers (and let's stop using the terminology 'fee earners'!);
- How change is crucial;
- Marketing & BD - what should firms be focusing on'; and
- Much more
The title of this podcast - "The Model CEO for a Law Firm" was inspired by Sarah being called this on LinkedIn. It seems both relevant and true based on the evidence.
Marketing in a modern law firm permeates all parts of the business Part 2
In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.
Marketing & Business Development in Professional Services and the benefits of being in a membership organisation
In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business development within professional services and the benefits of being part of a membership organisation.
Marketing in a modern law firm permeates all parts of the business Part 1
In this podcast Clare talks to Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.
BD, Digital, Marketing & Events in a post pandemic world
In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, & events in a post pandemic world.
Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.