Editor in Chief
The Many Hats of the Law firm Marketer
In a recent podcast featuring Maddie from Conscious Solutions, the multifaceted nature of law firm marketing roles comes to the forefront, offering valuable insights and parallels for professionals in the legal marketing sphere.
Marketing in a modern law firm permeates all parts of the business Part 2
In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.
Marketing & Business Development in Professional Services and the benefits of being in a membership organisation
In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business development within professional services and the benefits of being part of a membership organisation.
The Power of First Impressions in Client Relationships
In this engaging podcast episode, we delve into the world of client relationships with two experienced professionals, Clare Yates, interviewed by Clare Fanner. Join their candid conversation about the pivotal role of first impressions in the legal and estate agency industries.
Jackie Carter - A Force For Good
In this podcast, Clare engages in a conversation with Jackie Carter, delving into the intricacies of her non-linear career trajectory, ultimately culminating in her current professional role as Head of Operations & Strategy, Litigation.
Marketing in a modern law firm permeates all parts of the business Part 1
In this podcast Clare talks to Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business.
BD, Digital, Marketing & Events in a post pandemic world
In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, & events in a post pandemic world.
Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.
Practical Podcasts: Why, How, and Top Tips
In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion.
The importance of online marketing, stuff and things
In this podcast Clare talks to David Gilroy, who is the Managing Director of Stuff & Things at Conscious Solutions, about marketing for law firms covering social media, video marketing, AI and specifically what Conscious Solutions do.
Sarah Walker-Smith: "The Model CEO for a Law Firm"
In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm.
In the podcast, Sarah discusses a range of things including:
- Leadership & what we can learn from role models (those getting it right and getting it wrong);
- The legal sector and 'challenging the norm';
- Legal as part of the wider business market;
- The importance of teamwork between lawyers and non-lawyers (and let's stop using the terminology 'fee earners'!);
- How change is crucial;
- Marketing & BD - what should firms be focusing on'; and
- Much more
The title of this podcast - "The Model CEO for a Law Firm" was inspired by Sarah being called this on LinkedIn. It seems both relevant and true based on the evidence.