ABOUT
The Law Firm Marketing Club (LFMC) is a friendly community of law firms looking to ‘do’ better marketing and enhance their legal marketing strategies for UK law firms.
Whether their goal is to get more clients, earn more fees, and improve know-how and skills, or it may be to share and collaborate with other law firms across the UK, LFMC is all about helping legal professionals across the United Kingdom to share their insights, tackle challenges, and innovate as a community.
Back in 2020, our founder, Clare, identified the imperative need to provide law firms with a one-stop shop to elevate their marketing game with access to invaluable resources, insights, and collaborative opportunities for law firms.
As a result, the Law Firm Marketing Club became where law firms work together to solve problems, generate ideas, and learn.
We’ve built a community where marketing personnel of all levels of experience can learn and share ideas whilst benefitting from our partnerships, cutting-edge research and exciting events.
Meet our dynamic duo...
Laura Lack
I’m the Manager of the Law Firm Marketing Club and former Account
Manager at Conscious Solutions, where I worked closely with law firms on their digital marketing.
Having seen first-hand how isolating legal marketing can be (especially when you're a team of one or feel overlooked and undervalued in the
firm), I’m passionate about making the Club a genuinely supportive space.
The Club is here to connect law firm marketers and lawyers who handle marketing as part of their role - no jargon, no judgement, and
definitely no stuffy networking. Just practical ideas, shared challenges and the occasional lime-flavoured metaphor.
Members get access to a wealth of research and client insight, plus
training tools that are perfect for onboarding new marketers and fee
earners alike.
Whether you're confident, quiet or somewhere in between, you’ll be
welcomed. This is a community built for connection - and I’m proud to
help keep it thriving.
Clare Fanner
Clare Fanner is the founder of the Law Firm Marketing Club and advises Sophia with the running of the Club. Clare is actively involved with delivering sessions and supporting members.
I have 'got the t-shirt' having been a marketing director of two regional law firms and having worked with over 20 professional services firms to date.
I get the sector. I get law firms. I understand the internal challenges, politics and practicalities. I work with managing partners and marketers alike, often helping them enthuse and engage their wider teams.
I work with firms to raise their profile, to make them visible in the right ways, in the right places and with the right messages."
