ARTICLES

Dec 13, 20213 min

Value drivers - the key to brand differentiation

How are you seeking to differentiate your firm? More importantly, how are your clients and prospects differentiating your firm? No doubt...

Dec 13, 20213 min

The 2022 client: keeping up with today's expected standards of service and experience

Often misquoted, Darwin said: “It is not the strongest of a species that survives, or the most intellectual, it is the most adaptable.”...

Dec 13, 20213 min

How to use our ‘mind reading’ ability to level up our digital marketing

It may not have come as the greatest surprise to you, but the Law Firm Marketing Club research has clearly shown that people’s...

Nov 4, 20212 min

Where there’s a “Will”, There’s a Way

Last week I joined a zoom chat with colleagues from across the industry and we were trying to figure out why law firms do not offer their...

Nov 1, 20212 min

The difference between hearing and listening is the action you take

Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on...

Oct 7, 20215 min

Your website is more important now than ever before

UK adults are now spending more than a quarter of their waking day online according to Ofcom[1], which of course was accelerated by the...

Oct 1, 20211 min

Why & How professional services firms can use podcasts

Podcasts continue to grow in popularity and present a great opportunity for professional services firms to engage with their clients,...

Sep 20, 20212 min

Law Firm Marketers: Say no to your lawyers …

I want to run a seminar” or “I need a nice piece of literature”. This should never be the start point of a conversation between a...

Sep 14, 20213 min

Hanging on the telephone (Think Blondie 1978)

It’s possible that some of you will recognise the picture of Blondie and the lyrics, some of you may know the whole song and the full...