Welcome to our previous events page. Listed below are the events we have held in the past. Please click on the event to access a summary of what we covered.
Members can access recordings of previous events in the members section.
LinkedIn is an increasingly important platform. It’s a means to connect with the people we are looking to work with and for; and a means of developing our networks. It’s also platform we can use to communicate ‘our stuff’.
Richard van der Blom
This talk was based on research Simon conducted for law firm blogging platform Passle earlier this year, for which he reviewed the thought leadership content of 400 leading law firm websites: 200 in the UK and 200 in the US,
Simon Hayhurst, Hayhurst Consultancy
AKA How to get your firm & partners ranked in the legal directories
Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly need to have this as well!
We speak to our clients all the time, so what is so special about Client Listening? In this webinar, Claire Rason, Client Talk, talked through what Client Listening really is.
In this webinar we shared the findings from the LFMC Professional Services Marketing Survey which was undertaken in February & March 2022.
Clare Fanner - Find Get Grow, David Gilroy & Jonathan McGill - Conscious Solutions
What is and how you can engage your colleagues around the firm in creating content; how you can make the most of the investment through amplification; and how it can help with your marketing strategy without breaking the bank.
David Opie, Today's Media
In this session we looked at the key findings from the LFMC What Clients Want Research published in December 2021.
Gareth Horner - Parker Bullen, Sue Murphy - Paris Smith, Amy Hartshorn - Moneypenny
This session is being presented to help you understand what’s involved with B Corp and how it might turbo charge your business in the new era of sustainable and conscious business leadership.
Tim Wookey, Nancy Hyne
Gareth Turner, Head of Marketing at Weetabix explained how using your strategy to guide decision making and creating a bold and empowered marketing culture is the key to great marketing.
How to get heard, how to use internal communications to support/help senior management and the role of internal communications positively influencing culture.
Alice Colarusso, Head of Internal Communications, ITV
Case studies can and should be a key part of your professional services firms approach to marketing. A case study has many benefits, including helping to generate leads and sales, but also to act as proof, validation and reassurance to clients and prospective clients.
After all – we all want a trusted expert that has a track record of helping people like us, with challenges like ours!
Vaughan Andrewartha, Chilli Communication & Clare Fanner, Find Get Grow
Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen.
In this session Richard focused on how LinkedIn works – the algorithm that affects the reach of your posts and inspired us to use this platform in ways that will really start to deliver.
Richard van der Blom
In this session we move away from a key marketing topic to take a step back and focus on our mental health, wellbeing and resilience. To perform we all need to start by looking after ourselves and those around us.
Join Ed Whittington from Moore Barlow, Matthew Fretten from Frettens and Helen Spencer from WR Partners to understand their challenges, opportunities and focus.
Ed Whittington, Helen Spencer, Matthew Fretten
Podcasts are growing in popularity and present a great opportunity for professional services firms to engage with their clients, referrers and wider community. It’s also a great platform to share content. And it’s not as hard as you may think!
When it comes to technology and the future of legal services, Christina is not only a lifelong innovator but also sits at the heart of government policy and lectures on innovation strategy.
Christina Blacklaws, Blacklaws consulting
Getting pricing, cross selling and referrals right has always been crucial. But in the post Covid world it’s even more relevant. In this session Alex Barr looks at how you can build better profit at an individual, team and firm wide level and what will work differently post Coronavirus.
Alex Barr, Third Bounce
This event will help anyone already networking or who knows they should be but is unsure where to start. In this highly engaging webinar, Lara Squires shares many snippets about how to make the most of networking and talks about some of the differences when networking virtually.
Lara Squires, Consortium
In this webinar Clare Fanner talks to Simon McCrum, author of The Perfect Legal Business. Simon shares insights, tips and pointers from his many years of running a law firm.
We spend a lot of time and money creating leads or opportunities via our marketing and BD but are we doing everything we can and should to ensure that we don't drop the ball once the opportunity is created?
In this 'chat' with Sandra Thompson, Clare Fanner asks Sandra about the role of emotional intelligence in client experience within professional services, why it matters, how it can help firms bottom line as well as staff and clients generally and much much more.
Sandra Thompson, EI Evolution