ARTICLES

Schiphol Airport Urinals. Habits. Holiday Reading Material.

I think the title may have caught your attention! I’ll talk about email titles at a later date as it’s a whole other topic. Like many,...

Why I think it's important to be a 'people pleaser'

Client listening is about the client, the lawyer and the firm. I’m going to have a little bit of a rant this week on the topic of client...

My favourite software to help you with your marketing

When I was a marketing director in a law firm one of the biggest challenges I had was ensuring brand consistency across different...

Did you know a properly implemented CRM system can yield an ROI of 245%?

This week I want to talk about data and Client Relationship Management (CRM). The stat I used in the email title is from Forrester;...

Does your mother know what you do? Or more importantly, why you do it?

A couple of weeks ago I asked you to channel your inner Spice Girl. This week I’m tentatively continuing the musical theme with an...

I’ll tell you what I want, what I really, really want...

For those of you old enough to recognise this lyric, it’s time to channel your inner Spice Girl … yes, it’s time to talk about asking...