With massive thanks to Conscious Solutions who are sponsoring this speaker, this Thursday I have the wonderful Richard van der Blom as a guest presenting his latest evidence-based research, findings and insights into how Linkedin REALLY works.
Think algorithm’s, think do I or don’t I include a link in my post, how can I get the greatest reach for my posts, how can I grow my network, what should I be posting and in what format, what time should I post and much much more.
I don’t want to give away all of his findings but here’s a couple of teasers that Richard himself has shared:
About Section, Headline, and descriptions are no longer indexed by LinkedIn’s Search Engines, basically meaning that your current job role is 90% responsible for being found on keywords.
#CreatorMode accelerates the Growth of your Reach if you meet 3 Conditions (to be continued).
Newsletters are already on their return with both reach and engagement.
The ideal Post has 30% less text (characters) compared to 2021.
Don’t tag more than 15 people or companies, because everyone who doesn't react will harm your reach.
Compared to 2021, #CompanyPages have less reach ❎, but more engagement ✅
Clicks on “see more” in your post, provide you with more additional reach than a “like”.
“Shares” yield much better results than last year, but only for the original author.
Adding an explicit CTA (like asking for comments) does not harm your reach, opposite of what #LinkedIn claimed in their recent (April/May) "Debunk the Myths" blog series.
“Recommend Content or “Notify Employees” is not reliable for internal ambassadorship (!) #EmployeeAdvocacy
Join me and Richard on Thursday at 2pm to get more insights, more tips and a full copy of his report.