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What are professional services firms spending on their marketing in 2023?

This week I have a small quiz for you and an invitation. Both are on the same topic – one I think you will be very interested in. It all about the professional services marketing.

  • What are the professional services marketing trends?

  • What are firms’ investing in their marketing and what activities are they doing?

  • What are the biggest opportunities and challenges facing firms?

  • How have firms fared over the last 12 months and what is their outlook looking forward?

These are just some of the questions that we asked in the Conscious Solutions sponsored LFMC Professional Services Marketing Survey (PSMS) 2023.

We received 114 responses – 101 from laws firms and 13 from accountancy firms. Responses were from firms of differing sizes and from people holding different roles within firms – leaders and marketers/BDers. With such a great response, combined with the research we conducted over the past 2 years, it means we have a very good understanding of the trends and activities that exist in professional services marketing.

To the quiz and the invitation:


Please take a moment to participate in our 3-question quiz. It will only take a minute of your time. Those who get all 3 questions right will be entered into a prize draw to win a Conscious Orange Care Package including a bottle of Veuve Clicquot! It will also be a great test of your knowledge of UK professional services marketing & BD!


Having completed the research and analysed the results it’s time to share all this data, the findings and some observations with you.

Please join me and David Gilroy from Conscious Solutions on Wednesday 19th April at 2pm when we will share all. Following the webinar, we will send you a PDF copy of the report which includes the full findings, data, comparisons to previous years plus some observations and a very helpful article from Conscious Solutions.

I do hope you will be able to join us.

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