ARTICLES

Are you undertaking research? If not, why not?

Research – your research and why you should bother. I think every business should conduct its own research, and here’s why. It supports...

Managing Expectations

There is nothing worse when we buy a product or service to find out that we aren’t going to get what we expect. It makes us at the very...

Lessons from across the pond by Steve Fretzin

In this session Steve highlighted top tips from the US legal marketing including what BD works for US lawyers. In US terminology, Steve...

Post pandemic changes in consumer behaviour - have you adjusted your marketing strategy?

This week I want to share some thoughts and insights picked up from the research I’ve been investigating and sharing with the LFMC...

Research and Insights give firms a competitive advantage

Last week I put the finishing touches to the latest LFMC Marketing Research & Insights for members, a document which contains a brief...

Lawyers slash marketing budgets and headcount in 2021 Outsourcing and digital marketing embraced

New research amongst law firms and accountants with more than 15,000 employees reveals that marketing and business development budgets...