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The many hats of the law firm marketer

If you’re a law firm marketer, you’re likely the wearer of many hats, the spinner of many plates and the juggler of many balls. You get the picture: Law firm marketers are some of the great masters of multitasking, bringing many challenges and considerations to the forefront of the balancing act that is law firm marketing.

In our latest podcast featuring Senior Marketing Executive Maddie Platt from Conscious Solutions, Maddie offers valuable insights and parallels for professionals in the legal marketing sphere between her role in a busy marketing agency in juxtaposition to those working in-house at a firm, drawing interesting parallels with the dynamics of smaller law firm teams or solo marketers.

The podcast extends its focus to team dynamics within marketing agencies, emphasising the crucial role of collaboration. Maddie sheds light on essential communication channels such as Slack and huddles, underscoring their significance for effective connectivity—a pertinent consideration for law firm marketers navigating hybrid working models.

A glimpse into Maddie's daily routine highlights the agility required in law firm marketing, seamlessly transitioning between in-office collaborations and focused remote work sessions. The podcast emphasises the intricate balancing act demanded of marketers to meet the diverse challenges of their roles.

Remaining attuned to industry trends emerges as a key success factor in law firm marketing. The podcast uncovers Maddie's strategic approaches, including time blocking, newsletter subscriptions, and active participation in industry events.

The episode also delves into essential tools for marketers, insights into successful campaigns, the challenges of solo marketing, and the significance of how personal attributes such as confidence contribute to a comprehensive understanding of the multifaceted nature of a marketer’s career.

While I've got you, have you registered for the next LFMC webinar: 'Being sustainable: A look at ESG and B-Corp with Gemma Graham'? If not, register here.

Have a great week.

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