ARTICLES

The many hats of the law firm marketer

If you’re a law firm marketer, you’re likely the wearer of many hats, the spinner of many plates and the juggler of many balls. You get...

Is everyone at your law firm on the same page? The importance of shared values

Is everyone at your law firm on the same page? Last week, the LFMC was treated to a captivating, chatty-style webinar featuring Lindsey...

How can you demonstrate the value of marketing?

After a few weeks ‘away’ from writing to you, I'm back. Sophia has written some fabulous emails over the past few weeks that I hope you...

Perfect lawyers and first impressions? Have you cracked it?

This week I want to talk to you about two different, but related topics... Firstly, the first impression you are making with a client,...

The Power of First Impressions

In our most recent podcast episode, 'The Power of First Impressions in Client Relationships' with Clare Yates, Clare discusses the theme...

Does the perfect lawyer really exist?

Have you ever wondered if there's a recipe for the perfect lawyer? In the legal sector, where precision and expertise are paramount, the...

Does your firm keep a beady eye on what competitors are doing? A guide to competitor analysis

Does your firm keep a beady eye on what competitors are doing? While some law firms aspire to be trailblazers, they do so with a blind...

Don't be complacent

I like to think I’m still 20-something, but last week I had a stark reminder that I’m not, I am 56 and my body reminded me in no ...

5 Valuable resources to up-skill your law firm's in-house marketing team

Marketing, specifically digital marketing, is constantly moving, shifting and evolving. This is great in many ways, it certainly keeps...