top of page

The difference between hearing and listening is the action you take

Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing ingredient – leaders who listen.

Through keynotes, workshops and organisational programs that leverage the Deep Listening research, you and your teams will have the tools for ongoing, sustained listening success.

  • Increase profitability by minimising duplicate costs and effort caused by confusion and conflict

  • Dramatically reduce project costs by asking the right questions upfront

  • Attract and retain employees by listening to what they have to say as well as the unsaid

  • Mitigate negative publicity in the media

  • Get ahead of the competition by serving customers better

  • Anticipate rather than react to the regulators in your industry

Our key takeaways on how to be a better listener.

  • Listening is the willingness to have your mind changed.

  • Listening is situational, relational, and contextual.

  • Your job as a listener is not to make sense of what the speaker is saying, but to what they are not. It's your job to help them say what they're thinking.

  • Use more graphical notes rather than verbatim, this allows you to connect the relationships with ideas which will provide you with greater recall.

  • In the West, most people are taught to listen for similarities in experiences and beliefs between themselves and the speaker; but a lot more can be learned by listening for differences.

  • The words ‘silent’ and ‘listen’ have the same letters!

  • The 5 Levels of Listening:

    • Focus on you and not the speaker

    • Content

    • Context

    • Listen to what is unsaid

    • Listen for meaning

Are you giving attention or are you paying attention? Neither is right or wrong; it’s what’s appropriate in the moment.

These notes were taken from a webinar which Oscar Trimboli delivered for us in October 2021.

Recent Posts

See All

July focus: Business Development in law firms

We're finally seeing some sunshine in Bristol... just in time for the Euros. Our focus this sunny July at the Law Firm Marketing Club is Business Development (BD). If you're a member, we warmly invite


bottom of page