Whilst not anywhere near as exciting as Christmas the launch of the legal directory listings does indicate Christmas is getting closer.
A couple of weeks ago Legal 500 shared their latest directory listings and #humblebrags dominated LinkedIn. Well done to those you that were recognised. Commiserations to those that weren’t, or didn’t get the recognition they feel they should have.
This week it kicks off again with Chambers & Partners ‘publishing’ (launching online) their directory on Thursday (20th). Good luck.
I often get asked ‘what’s the point’ or ‘should I bother’ with legal directory submissions. Well, the answer is ‘it depends’.
Some of the reasons that make submitting for directories a good thing include:
Consider it as part of your strategic planning for upcoming year … build your marketing plan:
Referees – testimonials;
Work highlights – case studies;
Sectors/specialisms … help you focus on what and where you should be marketing yourselves;
Be very clear on the real expertise in each team
Recruitment – you want to be suitably recognised to attract and keep the highest possible standard of lawyers.
Research – an opportunity to review wider market, competition etc.
Referees – an excuse to speak to key clients and professionals
Get recognised – marketing quotes, badge of honour etc.
Independent research – part of governance (Lexcel/other)
Get credible 3rd party endorsement
Do not think of the submission as a once-a-year thing …use the content for pitches, awards submissions, website copy, marketing campaigns, social media, articles, team and personal marketing & BD plans etc.
This Thursday at 2pm I’ll be delivering the next LFMC webinar: Legal Directories – Make better submissions; Get better results.
Amongst other things I’ll be covering:
What makes a good submission?
Which referees should you include?
How can you make a submission that has the best chance of getting you ranked?
How do they conduct their research and what are they looking for?
What are the simple things you can do to give your submission a better chance of being successful?
Those who attend will leave with a clear plan and some top tips to improve their submissions.