We have a LFMC Members Summit twice yearly when members get together in person and strategise, collaborate, share insights, network and have some fun.
We did this last week in the surroundings of the Moneypenny office (plus a bonus afternoon enjoying the wonderful setting of Llangollen … I highly recommend you visit if you have the chance).
And this statement ‘Because it’s the right thing to do’ just kept coming up.
It’s something that Moneypenny do … from recognising staff in a variety of ways and getting staff involved in various aspects of the business, how they support customers, through to having a structured approach to staff listening and recruitment plus much more.
From the discussions amongst members that ensued on this topic it is clearly not an easy thing to do – ‘just’ doing the right thing. We debated, amongst other things, that it sounds great in theory, but does it deliver commercially? Is it genuine? Will it make any difference to staff or clients? Is it expected in this world where having a social and ethical conscience is increasingly expected?
Whilst I can’t share the whole debate – suffice to say that we had a healthy discussion, and the members took away many ideas and practical things we can and should do. So my challenge to you is this: Have a discussion with your partners and management team about the things you could do in your firm simply because it's the right thing to do.
How could you make things easier for clients and for staff? What small changes could you make? How can you get your staff more engaged?
I think you'll find it's a healthy and fruitful discussion!
If you would like to get more of a flavour for the format and value of the LFMC Summit Peter Mills, Head of Business Development and Marketing at Harrowells, posted a lovely write up on LinkedIn which you can check out here.
And another member who attended sent this lovely feedback:
"Loved it, extremely valuable connections, learning sharing and sessions. Pulled me out of my comfort zone in a very positive way, which definitely needs to happen more.
Came away inspired and with ideas. Already written up learnings to present to the rest of the board and steer conversations in the business.
Probably the best business time away I have spent in years."
If you would like to know more about joining the LFMC and being part of this growing supportive community of law firm marketers, please get in touch.
Finally, don’t forget to book your places at our free webinars.
Next up on Chambers & Partners launch day (Thursday 20th October) we have a webinar on making effective legal directory submissions, with me as your host.