ARTICLES

When I was a marketing director in a law firm one of the biggest challenges I had was ensuring brand consistency across different...

This week I want to talk about data and Client Relationship Management (CRM). The stat I used in the email title is from Forrester;...

A couple of weeks ago I asked you to channel your inner Spice Girl. This week I’m tentatively continuing the musical theme with an...

For those of you old enough to recognise this lyric, it’s time to channel your inner Spice Girl … yes, it’s time to talk about asking...

One of the things that I provide to LFMC members is loads of resources and research. Some of it is our own home grown and produced stuff...

A key challenge facing all law firms at present is recruitment and retention of staff. In our LFMC Professional Services Marketing Survey...