ARTICLES

My favourite software to help you with your marketing

When I was a marketing director in a law firm one of the biggest challenges I had was ensuring brand consistency across different...

Did you know a properly implemented CRM system can yield an ROI of 245%?

This week I want to talk about data and Client Relationship Management (CRM). The stat I used in the email title is from Forrester;...

Does your mother know what you do? Or more importantly, why you do it?

A couple of weeks ago I asked you to channel your inner Spice Girl. This week I’m tentatively continuing the musical theme with an...

I’ll tell you what I want, what I really, really want...

For those of you old enough to recognise this lyric, it’s time to channel your inner Spice Girl … yes, it’s time to talk about asking...

BRILLIANT resources I want to share with you

One of the things that I provide to LFMC members is loads of resources and research. Some of it is our own home grown and produced stuff...

Is your marketing team running a recruitment and retention campaign?

A key challenge facing all law firms at present is recruitment and retention of staff. In our LFMC Professional Services Marketing Survey...