ARTICLES

Expectation, Emotional states, Thinking about ‘little touches’

I am pretty good at finding out the best bits from working with one profession and seeing how it might apply to another. So, here’s my t

The point of a press release is to announce news in such a way that it makes enough of an impact to get it covered.

When talking about Sales/BD to lawyers we often get the rolling of eyes or told that they are not salespeople. The reality is, that in today

In case you haven’t heard reviews are all the rage. How often have you made a purchase decision because of the reviews of a product or servi