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Find out what trends exist in UK professional services marketing.


In February & March 2023 we asked professional services firms across the UK to participate in a survey about their marketing and business development.

This report details the findings.

What will you learn?


  • What are the professional services marketing trends?

  • What are firms’ investing in their marketing and what activities are they doing?

  • What are the biggest opportunities and challenges facing firms?

  • How have firms fared over the last 12 months and what is their outlook looking forward?

How can you use these findings?

  • Benchmark your firm’s approach to, and investment in, marketing and business development.

  • Shape your approach to marketing and business development.

  • Use the data to educate and inform your choices.

About the research


This research was undertaken in February and March 2023. 114 people participated.

  • 101 from law firms

  • 13 from accountancy firms


Full details of the breakdown of respondents are included in the back of this report.

This report summarises the key findings and includes observations.

The 2023 LFMC Professional Services Marketing Survey is kindly sponsored by Conscious Solutions.

Sponsored by

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