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Find out what trends exist in UK professional services marketing.


In February & March 2022 we asked professional services firms across the UK to participate in a survey about their marketing and business development.

This report details the findings.

What will you learn?


  • How professional services firms have fared in 2021 and their predictions for 2022 and beyond.

  • Trends in UK professional services marketing.

  • The differences and similarities between law firms and accountancy firms and their marketing.

  • The opportunities and challenges facing professional services firms in 2022 and beyond.

  • And more.

How can you use these findings?

  • Benchmark your firm’s approach to, and investment in, marketing and business development.

  • Shape your approach to marketing and business development.

  • Use the data to educate and inform your choices.

About the research


This research was undertaken in February and March 2022. 94 people participated.

  • 81 from law firms

  • 13 from accountancy firms


Full details of the breakdown of respondents are included in the back of this report.

This report summarises the key findings and includes observations.

The 2022 LFMC Professional Services Marketing Survey is kindly sponsored by Conscious Solutions.

Below is a summary infographic of some of the headlines.

Sponsored by

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