Podcasts continue to grow in popularity and present a great opportunity for professional services firms to engage with their clients, referrers and wider community. It’s also a great platform to share content. And it’s not as hard as you may think!
With over 15 million podcast listeners in the UK and a 19%growth in podcast listeners over the last 12 months, podcasts should be seriously considered to be part of your marketing mix.
You don’t need specialist equipment ... but make sure the sound quality and content are good.
Podcasting is probably not as difficult as you think it is and there are several sources of information out there and it’s not expensive to get started.
If you are thinking about starting a podcast, just get on and do it - now is a great time as the market isn’t yet saturated.
These notes were taken from a webinar that Liz Drury delivered for us in September 2021.