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Practical Podcasts: How, Why & Top Tips: What we learned in our latest LFMC webinar

What podcasts do you listen to?

Okay then, I'll go first...

Aside from the 'True Crime Podcasts' recommended on BBC Sounds, which I love, I recently discovered Law Pod UK, in which the barristers at 1 Crown Office Row cover developments across all aspects of civil and public law in the United Kingdom. A recent episode with Professor Susskind discussed the present and the future for solicitors, barristers and even the judiciary in the presence of Artificial Intelligence, which is rapidly overtaking traditional ways of delivering solutions to problems via human agents - an interesting perspective.

I also happen to have listened to all episodes of the Law Firm Marketing Club Podcast, because aside from being ever-so-slightly biased, we've had some excellent guests with unique perspectives on the legal sector, law firm marketing, and their fair share of stories to tell.

More listeners than ever before are tuning into the podcast medium in the UK, with 25% of people enjoying podcasts on a regular basis according to Statista. In today's digital age, podcasts have emerged as a powerful medium for law firms to showcase their expertise, expand their brand reach, and connect with an engaged audience.

With the convenience and popularity of podcasts on the rise, law firms can leverage this platform to establish themselves as thought leaders and attract potential clients. With this in mind, on Wednesday this week, Clare, Ben and I delivered a LFMC webinar: 'Practical Podcasts: How, Why and Top Tips' in which we discussed how your law firm can get started in creating and promoting a podcast.

Here are ten 'top tips' which were uncovered during our conversation...

1. Share your expertise: Use podcasts as a platform to share your knowledge, insights, and expertise with a broad audience, establishing yourself as a trusted advisor and thought leader in your field.

2. Prioritise convenience for listeners: Take advantage of the flexibility and convenience that podcasts offer, allowing busy professionals to consume your content while multitasking.

3. Strike an informative and entertaining balance: Keep your audience engaged by balancing informative legal insights with entertaining storytelling, anecdotes, and real-life examples.

4. Address common legal issues: Focus on frequently asked questions, common legal issues, and emerging trends as podcast topics to attract and retain listeners who are seeking valuable information.

5. Showcase expertise and build credibility: Demonstrate your firm's expertise by diving deep into specific areas of law, providing in-depth knowledge and insights that position you as a trusted authority.

6. Foster connections through natural conversations: Create an authentic and relatable experience for your audience by engaging in natural conversations with guests or co-hosts, fostering connections that resonate with listeners.

7. Incorporate different perspectives: Invite guests or experts from various backgrounds to add diversity and different viewpoints to your podcast, making it more interesting and expanding your network.

8. Embrace a natural and conversational approach: Avoid scripted content and encourage open, spontaneous conversations to maintain an engaging and authentic podcast experience.

9. Designate a host or producer: Appoint a host or producer to guide the conversation, maintain flow, and ensure a polished result that keeps listeners engaged throughout the episode.

10. Maximise promotion efforts: Leverage social media platforms by creating short podcast clips and repurposing content as visuals with text. Tag guests, invite them to share the posts, and utilise relevant platforms to increase visibility. Integrate podcasts into your law firm's website with a dedicated landing page, including a subscriber form, podcast description, and social media contact details. Incorporate podcast episodes into your email marketing campaigns, highlighting new episodes in newsletters and providing clear calls to action for listeners to access and subscribe to your podcast.

If you missed the session, never fear. We thought it would be apt to turn it into a podcast, which will be made available very soon. In the meantime, why not check out our other episodes?

Have a great week.

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