How the Perfect Legal Business can do Perfect Marketing
Simon McCrum
March 2021
In this webinar Clare Fanner talks to Simon McCrum, author of The Perfect Legal Business.
Simon shares insights, tips and pointers from his many years of running a law firm.
Running a law firm, let alone growing it, is a very complex and difficult affair. There are huge opportunities to create value and to make money, but all too often firms focus on the wrong things.
The Perfect Legal Business is made up of a small number of jigsaw pieces, which – when all joined together – make for a smooth-running profitable, risk-free, cash-generating machine that changes the lives of its people and its clients.
Simon knows – he ran a large law firm for a decade, and got some of these things very right, and some of them very wrong!
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