An ROI & attribution journey: There and back again
Lee Bishop, Moneypenny
In professional services we talk about ROI, but do we measure it? Even more importantly, do we know where things comes from, or how it converts and then join this up with our strategy, planning and future activities?
As a sector, we need to get serious about attribution and ROI.
Moneypenny’s Head of Digital Marketing, Lee Bishop, offered a real insight along with practical advice, and discussed how Moneypenny transitioned from a marketing team with limited attribution visibility to developing near enough full attribution across multiple inbound channels – phone, live chat and web forms, both on and offline.
Featuring Ruler Analytics’ renowned software, the session left marketers with an actionable plan to start reporting a trackable ROI on their marketing spend.
For any firms investing in their marketing, this was one not to be missed.
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