HINTS & TIPS
Welcome to our 'Hints & Tips' section.
Covering a range of different things, this section has some fabulous ideas, shortcuts, guidance, hints and tips to help you do things better. We will be constantly adding items, so check back regularly.
Please note that the items listed are based on our view of what is helpful and why (which is based on having worked as a Marketing Director in a law firm for over 10 years!) Any opinions expressed are exactly that, just our opinion. No one 'pays' to be on this page so you can 'trust' the list and the suggestions - they are independently selected.
Whether or not a particular resource will help you and your firm, well, that has to be down to you to run your own checks and due diligence.
We are confident that you will find some resources and tools that will help you - whomever you are and whichever firm you are at!
Spammy Awards Checker
I have only recently come across this incredibly helpful tool.
It lists all the known ‘spammy awards’ that clutter up lawyers inboxes with claims they have been short listed for a ‘prestigious award’.
Zoho Survey Audience
If you want to undertake some independent research there are a number of research tools that also have an option whereby you can ‘buy’ responses from a defined audience (research panel).
Top 200 Law Firms - Technology
The Insider Top 200 Charts show the major IT systems in use by the largest UK law firms ranked by turnover. The current year’s chart is updated on an ongoing basis.
Audience Insights from Facebook
This one is a corker and an absolute ‘highly recommend’ for all law firms.
Using this smart tool you can get demographics data and a specific understanding of your target audiences by specific location, age, marital status, interests etc. etc.
Bellwether 2020: COVID-19: The next chapter
Independent law firms have largely survived COVID. By comparing attitudes and issues from the beginning of the pandemic to today, it is clear the journey ahead will not be easy.