Sue Murphy
Head of Business Development & Digital Marketing
Paris Smith
Bio
I have a wealth of experience of working within the professional services industry, much of that time advising both mid-size and large heavyweight regional firms on how to increase their market share, manage relationships effectively and provide clients with an exceptional journey.
Whether strategy/budget planning, sales or 'hands-on' is the requirement of the day, my experience covers everything from the creation of the idea through to resource management and delivery of results.
My current role makes full use of my digital experience; creating and implementing digital marketing strategies for our teams, setting the tone of voice, development of our new website, development and roll out of a new intranet as well as measuring our digital footprint.
Key areas of expertise; strategic planning, budget creation and management, key client programmes, business development planning, pipeline management, event management, client feedback, client / customer interaction and client journey monitoring, CRM system management, database creation, bids / tenders and proposals, internal and external communication campaigns, social media and digital marketing, on-line and off-line advertising, sponsorship and exhibitions.
Company Bio
Our purpose is to help our clients thrive and to navigate the challenges and opportunities life throws.
Paris Smith provides a full range of legal services to businesses, organisations and individuals. Based in the central South, we have a national outlook, reach and influence.
Our history means our expertise is deep and our networks wide. We are independently recognised in each of our practice areas which cover key aspects of personal and business life.
We offer clear-sighted advice, our insights gleaned from careful listening and empathetic understanding of our clients' situations and needs.
Our people are renowned for their responsiveness, reliability and openness. These are the characteristics which form the foundation of our strong client partnerships.
We have over 500 clients that have been with us for more than 10 years and we have staff retention rates which are the envy of many.
The stronger the relationship the better we can guide, providing our clients with continuity and trusted advice they can rely on in a world of constant change.