Audience Insights from Facebook
This one is a corker and an absolute ‘highly recommend’ for all law firms.
Using this smart tool you can get insights into your followers on Facebook (nice to have) but more importantly you can get demographics data and a specific understanding of your target audiences by specific location, age, marital status, interests etc. etc.
Check out the link and then checkout the specific data via your Facebook page (instructions on the link).
This one is an absolute gen for law firms!
In their words ….Know your audience like never before.
Facebook Audience Insights gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience.
See age and gender breakdowns, education levels, job titles, relationship statuses and more.
Find out what people like
Learn about people's interests and hobbies.
Learn about lifestyles
Audience Insights combines relationship status and location to tell you about the types of people interested in your business.