ARTICLES

Why being client centric is like having a super power

Last week I had the pleasure of chatting with Jackie Carter, Head of Strategy and Operations at Eversheds Sutherland for a podcast. I’ll...

Being productive in a short work month

Welcome to the first of a few short working weeks this month. Whilst the Bank Holidays are lovely to extend our weekends and give us more...

2.9% of turnover is the average UK law firm marketing budget

Last week I was delighted to share the Conscious Solutions sponsored LFMC Professional Services Marketing Survey (PSMS) 2023 findings....

The Generation Gap and On the Road

Last Thursday I spent a wet and windy morning playing golf with the ladies at my golf club. It was a typical April day in Britain –...

What are professional services firms spending on their marketing in 2023?

This week I have a small quiz for you and an invitation. Both are on the same topic – one I think you will be very interested in. It all...

AI: 3 practical examples

You can’t turn on the TV, scroll through your social media feeds or look at a news app without AI featuring prominently right now. I’ve...

5 REALLY helpful pieces of research

Last week I had the pleasure of our monthly LFMC members collaboration get together. This is when law firm members join me for up to 90...

Marketing in law firms is no longer about Yellow Pages. But what is it about?

The role of marketing in a law firm has always been challenging. I first came into the legal sector in 2007 and I have to admit it was a...

There's no patch for stupidity

Last week I hosted a VERY interesting cyber security webinar with Francis West from Westtek and learnt some VITAL things that I have...